There is a new trend in the music business that has record labels sweating in the boardroom. This new trend is called ìDo It Yourselfî (D.I.Y.) . With Digital Technology anyone can start a record label and have a personal studio on their computer. There are a number of free or (very inexpensive) studio recording software applications that allow an artist to record and distribute their own material without the help or control of any other record label.