How To Attract The Right People To Your Event

attract the right people to the event or it just won’t be the same.
Practicing And Performing Music

There is a perception that performing and practicing music are two very different activities. I think that the relationship between performing and practicing is deeply intertwined and at a certain level the distinction between the two virtually disappears.
10 Ways to Empower Your Communication

The Blarney Stone is a historical stone, or actually part of the Blarney Castle in Ireland where it was believed that kissing the stone can grant you the gift of gab. Yeah, it seems strange in this day and age, but who are we to question tradition? There is so much to know about conversation […]
Pricing Strategies That Improve Profit

Pricing strategies are a sometimes-overlooked part of the marketing mix.
Music Business Past vs. Present

There is a new trend in the music business that has record labels sweating in the boardroom. This new trend is called ìDo It Yourselfî (D.I.Y.) . With Digital Technology anyone can start a record label and have a personal studio on their computer. There are a number of free or (very inexpensive) studio recording software applications that allow an artist to record and distribute their own material without the help or control of any other record label.
How to Transform Your Company into a Digital Enterprise

Recent research published by the MIT Center for Digital Business revealed that in comparison to the industry average, digitally progressive and forward-thinking companies: Generated a 9% increase in revenue from employees and assets Enjoyed 26% more profits Witnessed a 12% increase in their stock value This makes it quite obtrusive that no enterprise or organization […]
Pricing: All You Need to Know

If you are trying to sell something, pricing your services/ products would be the single most important decision you will take.
How to Achieve “Winning Price”

Setting a price for your product or services, especially when you are trying to sell online, can be the most crucial business decision.
Working With Price Sensitive Buyers

The value of money in today’s world is a stark reality and that is why customers looking to shop for their needs have become aware of the cash factor where buying is concerned.